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Privacy Policy

Last Updated: 8/31/2026

Overview

At MustLovePets ("we," "us," "I", "me" or "our"), we respect your privacy and are committed to being transparent about how we collect, use, and share your personal information. This Privacy Policy explains our practices when you visit mustlovepets.store, place an order, or interact with us in any way.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

Information You Provide Directly

When you interact with our store, we may collect:

  • Contact information — name, email address, phone number, shipping and billing address
  • Account information — username and password if you create an account
  • Order information — products purchased, payment details (processed securely by Shopify — we do not store full card numbers), and order history
  • Communications — messages you send us via email, contact forms, or customer support

Information We Collect Automatically

When you browse our website, we automatically collect certain information, including:

  • Device and browser information — IP address, browser type, operating system, device identifiers
  • Usage data — pages visited, links clicked, time spent on pages, referring URLs
  • Location data — general geographic location based on IP address
  • Cookies and tracking data — see the Cookies section below for full details

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including communicating about shipment and delivery
  • Provide customer support and respond to your inquiries
  • Send transactional emails (order confirmations, shipping notifications)
  • Send marketing emails and promotional offers — you can opt out at any time
  • Personalize your shopping experience and product recommendations
  • Show you relevant ads on other websites and platforms (see Targeted Advertising below)
  • Analyze website traffic and usage to improve our store and content
  • Detect and prevent fraud or unauthorized activity
  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information to data brokers. However, we do share it with trusted third parties as described below:

  • Shopify — our eCommerce platform processes orders and stores customer data on our behalf. Shopify is PCI-compliant. Learn more at shopify.com/legal/privacy.
  • Dropshipping suppliers — we share your name, shipping address, and order details with our suppliers to fulfill your order. They are not permitted to use this information for any other purpose.
  • Payment processors — Shopify Payments, PayPal, or other processors handle payment transactions securely. We do not store full credit card numbers.
  • Advertising partners — we share data (such as pixel events and hashed email addresses) with Meta (Facebook/Instagram) and Google to serve you relevant ads on those platforms.
  • Email marketing providers — we use a third-party email service to send marketing and transactional emails. Your email address and basic information are stored on their platform.
  • Analytics providers — we use Google Analytics to understand how visitors use our site. This data is aggregated and used to improve our store.
  • Legal requirements — we may disclose your information when required by law, court order, or to protect the rights and safety of MustLovePets or others.
  • Business transfers — if MustLovePets is acquired or merged with another company, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in this policy.

We use the following types of cookies and tracking technologies:

Cookie TypePurposeExamplesEssentialRequired for the website and checkout to functionShopify session cookies, cart cookiesAnalyticsHelp us understand how visitors use our siteGoogle Analytics (_ga, _gid)Marketing/AdvertisingUsed to serve relevant ads and track ad performanceMeta Pixel, Google Ads tagsFunctionalRemember your preferences (e.g., currency, language)Shopify preference cookiesCopy table

Managing cookies: You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. You can also opt out of Google Analytics at tools.google.com/dlpage/gaoptout and manage Meta ad preferences at facebook.com/adpreferences.

5. Targeted Advertising and Your Opt-Out Rights

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales," "sharing," or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities.

To opt out of targeted advertising, you can:

Global Privacy Control (GPC)

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out of activity that may be considered a "sale" or "sharing" of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

6. Your Privacy Rights

Regardless of where you live, you have the right to:

  • Know what personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information (subject to legal obligations)
  • Opt out of marketing emails at any time using the unsubscribe link in any email

California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know — request details about the categories and specific pieces of personal information we have collected about you
  • Right to Delete — request that we delete your personal information (with certain exceptions)
  • Right to Correct — request that we correct inaccurate personal information
  • Right to Opt Out — opt out of the "sale" or "sharing" of your personal information for targeted advertising
  • Right to Limit Use of Sensitive Personal Information — where applicable
  • Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights

To submit a California privacy request, email us at privacy@mustlovepets.store or use the opt-out method described in Section 5.

Residents of Virginia, Colorado, Connecticut, Utah, and Texas

Residents of these states have similar rights under their respective state privacy laws, including the right to access, correct, delete, and opt out of targeted advertising. To exercise these rights, contact us at privacy@mustlovepets.store.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Maintain your account and order history
  • Fulfill legal, tax, and accounting obligations (typically 5–7 years for financial records)
  • Resolve disputes and enforce our agreements

When your information is no longer needed, we securely delete or anonymize it. You may request early deletion by contacting us at privacy@mustlovepets.store.

8. Data Security

We take reasonable steps to protect your personal information from unauthorized access, disclosure, or misuse. These include:

  • Shopify's PCI-compliant payment infrastructure
  • SSL/TLS encryption for all data transmitted through our website (HTTPS)
  • Access controls limiting who can view customer data

While we work hard to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, and we encourage you to use strong passwords and protect your account credentials.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at privacy@mustlovepets.store and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. For significant changes, we may also notify you by email or through a notice on our website. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Email: info@mustlovepets.store

We aim to respond to all privacy-related inquiries within 30 days.